Sora Eatery is a premium Japanese-American airport restaurant blending flame-grilled smash burgers with refined culinary traditions.
Services:
Brand Identity
Brand Identity
Client:
Lakeland Airport
Lakeland Airport
Year:
2025
2025
Concept
Sora Eatery draws inspiration from the elegance of a swan, symbolizing grace, purity, and effortless movement paired with the meaning of “Sora,” the Japanese word for “sky.” The concept blends the serenity of flight with the energy of an airport setting, creating a space where travelers can pause, enjoy exceptional Japanese-American cuisine, and feel both grounded and uplifted.
Scope
The project scope included developing Sora Eatery’s full brand identity, from logo and color palette to typography and visual language. It also covered brand guidelines, marketing materials, and environmental design, ensuring a cohesive presence across print, digital, and in-restaurant touchpoints.
Concept
Sora Eatery draws inspiration from the elegance of a swan, symbolizing grace, purity, and effortless movement paired with the meaning of “Sora,” the Japanese word for “sky.” The concept blends the serenity of flight with the energy of an airport setting, creating a space where travelers can pause, enjoy exceptional Japanese-American cuisine, and feel both grounded and uplifted.
Scope
The project scope included developing Sora Eatery’s full brand identity, from logo and color palette to typography and visual language. It also covered brand guidelines, marketing materials, and environmental design, ensuring a cohesive presence across print, digital, and in-restaurant touchpoints.
